Does Your Client’s Business Need a Blog?

January 20, 2017
Content Concept, content writing, business blogs

As you can see, Beyond Private Label is committed to writing regular blog updates about what’s happening in digital marketing. We strive to provide you with information about industry trends, web resources, digital solutions, and more. Blogs can be beneficial to growing a business and making a difference in that business’ industry. Does your client’s business need a blog?

Business blogs are not the same as a personal blog. A business or company blog is most likely not going to post photos about the great restaurant they went to, or the museum they visited over the weekend. Rather, they want to educate their customers on their products, sales, latest promotions, and the like. News and press releases are important for keeping their audience informed on what they’re doing as well. Check out our previous post that discusses a variety of blog tips that any business can leverage on their own blog!

So, what type of business can benefit from a blog? The short answer: nearly any type of business. A veterinarian’s office can post tips on grooming your pets at home. Hair salons can post about new hairstyles and moisturizing treatments. Clothing stores can post about the newest trends in fashion—you get the idea. Additionally, enabling comments on the blog encourages deeper communication from the audience and gives the business more credibility. It builds trust, conversation, and generally creates a better experience for the end user. If your clients commit to writing quality content on a consistent schedule, business-to-consumer interaction and boosted sales are sure to follow.

The content must be relevant and geared toward problem solving. In turn, the marketing will naturally stem from that. Beyond Private Label not only provides great blog posts for potential partners to read, but we also assist your clients with what to post on their own blogs. We can provide great advice on how to capture the attention of their audiences and persuade readers to keep coming back for more. Our graphic designers, web developers, copywriters, and entrepreneurial experts are here to help. Our team’s success largely depends on your clients’ success, so we will assist you in any way we can. Contact us to learn more about how we can assist your clients in their business blog endeavors today.

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