Choosing a recognizable domain extension could help with your clients’ online business branding. There are many extensions, some available to everyone and others restricted for certain types of businesses. .Com, .net, .org, and .co are four commonly used domain extensions.
How will an extension affect your client’s SEO? It won’t. Google states that it doesn’t show preferences based on.com, .net, .name or other domain extension.
The .com is the most popular domain extension and is open to any individual or business. It was originally used to designate for-profit companies, but over time has become the most common extension for any type of business.
Like the .com extension, .net is available to anyone. Originally intended for internet service providers or networks, it has become a common alternative to .com. The .net is a nice extension for technology or application-based industries because it implies network and technology.
The .org extension was originally designed to represent non-profit organizations. It’s a popular option for non-governmental and non-profit organizations, political parties, and online communities. Many people associate .org with a reliable source of information.
The .co extension has become a popular option because “co” is a familiar acronym for “company”. This familiarity has led many businesses to build their brands on a .co. This extension could be a great way to diversify your brand.
Other domain extension options
The above domain extensions aren’t the only options your clients can choose from. Other popular options include:
- .info – An extension that is short for information
- .biz – A popular choice for online businesses
- .us – Reserved for citizens and organizations in the United States
- edu – Limited to educational institutions