Search Engine Optimization: The Basics

September 30, 2016
SEO Business Marketing Concept Vector

Search Engine Optimization, or SEO for short, is the practice of adding specific keywords to webpage content that increases a site’s ranking in search engine results. It also involves back-end use of title tags, Meta descriptions, alt tags, and other code best practices in order for the search engines to crawl the site. SEO is as much an art as it is a science, and the requirements set by Google are continually changing. Sites are rewarded or penalized based on how well they implement a wide range of SEO techniques. At Beyond Private Label, our copywriters are experts in researching and writing content that utilizes SEO to help place our websites higher up on any Google, Bing, or Yahoo search. Our web developers are knowledgeable in back-end SEO, and implement several strategies in the design of each website. SEO is a complex but crucial key for keeping a website updated, populated, and ultimately successful in reaching its targeted audience.

Here at BPL, we use Google AdWords Keyword Planner to get a head start on searching for the perfect keywords to add to the content for your client’s website. This tool helps the business get found in local searches, too – fill in the location of the business on Keyword Planner and up pops a variety of keywords that are most popular in searches in said location. It pulls up the most popular keywords that have been searched before, and those should be implemented in the content to keep it relevant. In the end, implementing the right amount of keyword phrases will get your client far more hits from search engines alone.

When you use the Keyword Planner, you can set the language, search engine (Google or other Google partners), date range, and negative keywords to determine who you are targeting with the website. It will better streamline your keywords and keep your content fresh. Negative keywords are identified and will further ensure your ads will not show up in searches that include the negative keywords. For example, if you include “free” as a negative keyword, the website will not be pulled up for any search that contains the word “free.” wrote, “An important aspect of SEO is making your website easy for both users and search engine robots to understand. SEO helps the engines figure out what each page is about, and how it may be useful for users.” Search engines are built with ultimate precision as well as many different algorithms, and need proper direction in order to send out the crawlers to find websites a user may be interested in. This is where the importance of SEO comes in; when appropriate keywords are built into your site content, search engines will be able to identify your site and include it in its results. The website will be easy for the robot to understand because clear keywords are integrated into the content. These robots will then work to put it on the first page of relevant search engine results.

It is important to use best SEO practices in order to keep the websites of your clients current, relevant, and useful for their intended audiences. Beyond Private Label can help get you started. We have only scratched the surface of SEO here. If you would like to learn more about Search Engine Optimization and partner with us to roll this out for your clients’ websites, contact BPL today!


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