Search Engine Optimization (SEO) and Search Engine Marketing (SEM), when written out right beside one another, sound nearly the same. At Beyond Private Label, we have finely tuned our skills in both areas of practice and understand how to leverage them based on their differences. Before including them into your clients’ digital marketing strategy, it is crucial to understand the difference between the two in order to make an informed decision about what will be the most effective for their goals.
SEO is a free practice that leverages the keywords and phrases that users may enter into search engines. This helps your client’s website get found in organic searches, because SEO is geared toward making the most of Google’s algorithms. We make sure to incorporate a significant amount of research into our SEO process in order to choose the most influential words that will ensure the website is included on results pages, and placed higher on the list.
It is very important to completely understand your client’s audience and potential customers before optimizing the content for search engines. The keywords and phrases placed in the content are what trigger the search engine algorithm – search engines then gather the websites with the most relevant keywords that users often search for. In turn, this will offer a higher placement on results pages because it is exactly what the user was looking for!
Search Engine Marketing is a paid practice that places your client’s ad in a higher spot on Google search engine results pages. Very similar to SEO, SEM utilizes fresh keywords, design, backend descriptions, and engaging ad content that connects with the audience. Beyond Private Label will work closely with you to deliver the solutions your client needs to ultimately have more web coverage than ever before.
If the business has a little extra funding in their budget for advertising, we highly recommend implementing SEM into your client’s online marketing plan. We are the experts when it comes to ad campaign strategizing. Here at BPL, we will take care of all the SEM details such as call tracking solutions, hourly bidding, and daily statistics. That way, your clients can focus on running their businesses while reaping the benefits that come from Search Engine Marketing.
SEM and SEO essentially work together in order for an ad–as well as the website it advertises for–to be more successful in the long run. When SEO is created with strong, well-executed keywords, it will still benefit the website even after the SEM campaign is taken down. SEO is a strong foundation for engaging, conversion-inspiring SEM. Together, SEM and SEO make a powerful combination for any digital marketing strategy. SEM generates immediate results, while SEO backs it up and serves as a long term investment.
Beyond Private Label wants to team up with you to drive online traffic straight to your clients’ businesses. Whether you want to explore SEO or SEM, we will help you discover the custom features to provide your clients with as much search engine coverage as possible. The features we provide include strategic and carefully researched keywords, title tags, backend descriptions, impeccable overall design, and top quality content that delivers the right message to your clients’ consumers. If you would like to learn more about SEO and SEM, please contact our web team and we can get started right away!