We all know that having relevant links to social media business’ website will increase your online presence. But how do you know how just much of a difference social media is making? And how do you know what people are saying about your business? Below are some tools that will help you find out.
Google Analytics features Google Tag Manager, which can give you a snapshot of how many of your site’s visitors started on social media pages such as Facebook or Twitter. Google Tag Manager is very efficient in gathering this data. Here is a comprehensive guide on Google Tag Manager: https://support.google.com/tagmanager/answer/6102821?hl=en
What are People Saying About Your Company?
So what are people saying about your company? It’s important to know. You want to have the opportunity to respond in a timely manner to both positive and negative comments.
Instead of spending time Googling your business name to find the latest posts, you can use a tool like Mention to see everything in one place. This tool can provide web and social media tracking, including blogs, review sites, and more.
Having an online presence means not just getting found online, but also managing your online reputation. We live in a world of blogs, social media, news sites, and review sites, and it’s important to keep up with everything. The above tools can aid greatly in this process.