The 3 Second Rule

September 22, 2016
Couple Using A Tablet

At Beyond Private Label, we have a team of designers and web developers who excel at creating innovative and eye catching designs. BPL provides websites and other white label digital products that greatly benefit your small to medium sized business clients. Our team will create a highly functional, seamless, and effective website that leverages your clients’ strengths and will pull in more customers than ever before. It only takes 3 seconds for a user to gather a first impression and decide to leave or stay on your website. Allow BPL to make those 3 seconds count!

Design Layout

The layout, structure, and other imagery are the first few things that ultimately catch the attention of a user. This can be the tipping point on whether or not they will stay on your client’s website for more than 3 seconds. Our team will listen to what your clients wish to see for their website layout, navigation, and other areas that require imagery. BPL designers and developers are also open to new challenges if the client would like something unique or completely different from a typical website. We will experiment with colors, banner images, and other assets of the layout that may be tweaked to create a design layout that is both original and eye-catching.

User Experience

Our designers and developers will keep user experience in mind as they work on your client’s website. No matter who is in the audience, users are going to expect a website that functions as it should. If it doesn’t, they won’t stay long. We create, check, and double check all areas of the working website to ensure users are able to find what they’re looking for in less than 3 clicks. BPL makes sure all of the links are working, that phone numbers and addresses are accurate, and any blogs or other content is current to ensure the user has the best experience possible to keep them engaged in your client’s website.


Photos can make a large impact on a user’s 3 second decision when they are used correctly. As a general rule of thumb, we recommend your client uses their own photos rather than stock photos. Not only is it more personal, but it helps give users a better idea about the business. BPL places images anywhere it is appropriate, and we also include an entire page dedicated to a photo gallery if your client would like to showcase their services or products that way. Photo galleries allow users to gain more details about what the business has to offer. These little details can make all the difference when it comes to a purchasing decision or other conversions. Plus, photos will generally add a humanized feel to the online experience.

All of these features can be built into a custom website that is simple to navigate and easy on the eyes. We will make sure your client receives everything they need for their digital marketing strategy, starting with that first impression of 3 seconds. Trust BPL to get the look and feel down exactly how your SMB client prefers! Give us a call to get started today.

Thank You!

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